Apr
9
ACTForMe.org: How to Paint a Brilliant Portrait of Public Transit
Filed Under Feature Stories, Marketing Transit, Municipal Transit, Success Stories, Transit Management Challenges | 1 Comment
AC Transit Makes Excellent Use of the Web to Turn Taking the Bus or the Train the Obvious Transportation Choice
AC Transit has created ACT for Me as “Your Guide to the Future of Public Transit.” They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a savings calculator, to a discussion of community and environment benefits, and the exciting future of transit.
Lots of images of happy riders with capsule explanations of their love of AC Transit make an authentic case for their service. For example, they quote Reginald James, a rider since 1986, “By taking AC Transit I don’t have to worry about rising gas prices and vehicle maintenance costs. Plus, I enjoy riding the bus. I like talking to the different bus drivers and I really appreciate the free wireless internet on the transbay buses.” Mr. James and his many fellow, real-live riders suggest that becoming an AC Transit regular would be not only the right thing but perhaps even the enjoyable thing to do.
You may well be facing challenges in marketing your systems as the smart alternative to clogged roadways and greenhouse gases. Take a look at what AC Transit is doing on the web to promote public transit 24 hours a day, seven days a week: ACTforMe.org









