Mar
1
AC Transit Makes Riders’ Lives Better with Bus Shelter Ads
Filed Under Feature Stories, Municipal Transit, Success Stories
Easy explanations of how to use NextBus for Efficient Public Transit Travel
The San Francisco Bay area boasts excellent public transit systems in the city itself and in surrounding counties. AC Transit is notable not only for a well-run system, but for its effectiveness in marketing the benefits of public transit to its passengers.
AC Transit is the third-largest bus-only transit system in California, serving over 400 square miles of the East Bay. For over forty years, AC Transit has been dedicated to providing quality mass transit. Every weekday, over 230,000 people ride their fleet of nearly 800 buses. They run buses on 105 routes with more than 6500 stops.
They have committed to NextBus to improve bus travel for their millions of annual passengers. To make the most of their NextBus implementation, they have recently added advertising to their bus shelters. Now, even passersby get the message about how easy it is to use public transit and to stay on time.
Learn about More Examples of Effective Marketing from AC Transit
AC Transit has created ACT for Me as “Your Guide to the Future of Public Transit.” They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Click here to read more about ACTforMe.org
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